ICT FAQ's

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites, such as your website. There are differences in the ways various search engines work, but they all perform three basic tasks:
  • They search the internet - based on important search keywords.
  • They keep an index of the words they find, and where they find them.
  • They allow users to look for words or combinations of words found in that index.

Top search engines such as Google, Yahoo or MSN Bing will index hundreds of millions of pages, and respond to tens of millions of queries per day. Through the process of Search Engine Optimization (SEO) we can help your website dramatically increase its exposure and be at the forefront of these searches when people look for information within your respective industry.

There is a variety of reasons that some websites are ranked higher than others. Too many to name in fact. They may include areas regarding content, longevity, established websites, structure and indexing just to start with. Search Engines have a complex, ever-changing algorithm of evaluating which websites receive top ranking and demystifying that equation is what we do best. A thoroughly conducted SEO of you website can launch your organization to the top of those ranks.

Receiving the top rank amongst the millions of websites out there requires more than just luck. Rather, it is almost a science that is measured by Search Engine relevancy and acquiring a high relevance score. This score is tabulated every time a search is conducted and ultimately determines where your website will be positioned in Search Engine results. Factors such as keywords, content, page link popularity and user engagement all play a part in determining your relevancy score. The higher your score, the higher your site is positioned across a number of semantically related queries.

Further, Search relevance is an ever-evolving calculation. What may rank today at the number one spot in a particular search result may shift the next time your search for those key words. These among many other reasons illustrate why it has become crucial to have your site SEO optimized in order to obtain that competitive advantage. Without SEO, your site may be lost in the millions of other websites that our floating around the internet with little to no new traffic.

SEO Defined. (Search Engine Optimization). Search engine optimization (SEO) is simply the practice of making your website or blog more accessible to both search engines and search engine users. It is the process of overseeing the development or re-development of a website, so that it will naturally attract traffic by securing top ranking on the major search engines and/or directories for selected search terms and phrases. In other words, you`re making it easier for them to find you.
Of the millions of people who cruise the internet daily, over 50% of them are seeking goods and services to purchase. The majority of these customers will use some type of search engine to find what they want. Because of the enormous magnitude of the internet marketplace, there is very heavy competition among service providers and merchants. The problem is to get customers to see your product first. Studies have shown that most internet-purchasers are most likely to buy from a link found on the first page of search results. Only about 20% of visitors ever even make it to the second page. Obviously, if you have something to sell, the first page is where you want it listed. At Wisdek we specialize in SEO marketing. SEO is simply the quickest, least expensive, and most effective method for getting you there.
Link Building is the process of creating inbound links to your website through the process of SEO. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are many advantages of link building such as receiving quality traffic from relevant sites, having high quality incoming links pointing to your website, creates awareness, visibility and credibility of your site and many others. Links are important for all websites and are well worth establishing as part of successful Search Engine Optimization.
Site rankings are determined on a variety of different factors. The most commonly measured factors include variables such as keyword phrases, the overall competitiveness of your industry and how well your site is tweaked over time for SEO improvements. A properly Search Engine Optimized website ensures that the controllable factors are all visible and readable for Search Engines as well as continuously modified to stay on top of the ever-changing algorithm of Search Engines. Wisdek`s team of SEO professionals have been trained directly from Google and are aware of the measureable elements that help determine the rankings in Search Engine results.
Google is by far the most used and most popular search engine. It provides search results not only on its home page, but powers other search engines` results as well. Google claims to have indexed over 3 billion pages, but in reality that number is probably still too small. In fact, More than 300 million searches a day filter through Google`s fingertips. Oh! and Yahoo and MSN Bing are a distant second and third.
Link Juice is a term used to refer to the quality and strength of a given link. If the link has more pull, then it has more link juice. In other words, link juice can be explained as the quality of links. It is a website`s relevant value as determined by the Search Engine. The more ‘juice` a site has, the more likely it will turn up in search results. This is especially true when the search terms aren`t the title of that site. Link Juice is an effective practice of SEO campaigning. At Wisdek only the ‘juiciest` of links are used.
ICT Mentors will continually make the necessary adjustments to keep your page position stabilized for as long as you are a subscriber to our SEO service. Search engines operate in an ever-changing environment of algorithms; thus, making it necessary to have diligent professionals at your disposal to make the vital “behind-the-scene" adjustments.
Again, there are specialized techniques involved in optimizing a site to place well in SERPs (Search Engine Position) for specific keywords. It is not just a matter of using dozens or hundreds of keywords in your Meta tags, as a matter of fact, this can have negative results. Our professional Search Engine consultants can help!
Yes and no. There are elements you can control to help make your site more Search Engine friendly however there are also SEO aspects that involve both On-Site and Off-Site optimization that require professional Search Engine Optimization. Effective SEO requires research, knowledge and application. Areas in which our SEO professionals excel. Furthermore, without a complete and comprehensive SEO campaign, your site may begin to rank better with the Search Engines, but probably not enough to achieve a top 10 ranking. Meaning your site would not be displayed on the coveted first page. At Wisdek we specialize in establishing your site at the top of Search Engine results so that your site is ranked most credibly amongst your industry.

Although you have a presence in cyberspace, you may not necessarily be seen by the majority of Internet users. Your web development team had a project and that was the development of your website. It is up to you to make yourself distinguished. Search Engine Optimization is an entirely unique and relatively new industry. The internet has become a widespread and mainstream portal to the entire world and it is now more than ever essential to establish your presence. With the millions and millions of websites floating around in cyberspace, there are certain elements and parameters that define which sites are top-ranked over others.

Moreover, most web developers do not have the professional training and industry know how of creating web awareness. That being said, there are things that they can do to help increase your breadth, but it is not even in the same sphere as a professional SEO campaign. Wisdek is specifically trained and recognized as a leading Search Engine Optimization consultancy

Absolutely not. Search Engine Optimization is done specifically for this reason. Not many business and organizations realize the value of an SEO campaign and are unsure where to start. Wisdek allows you to focus on what you do best, as we continue to do what we do best, and that is explode your online exposure. Our SEO consultants guide you each step of the way and our monthly reports allow you to see the gains of your SEO. We encourage you to learn more about your campaign and make our services and reporting as transparent as possible, but this is a professional industry and the optimization process can get quite complex.
Internet Search Engine users who find websites through the unpaid Search Engine listings are using Organic search. The pay per click advertisement listings are usually displayed to the top and to the right of the Organic search results. Pay per click advertising is also often referred to as Sponsored results. However, research shows that the most effective and preferential results of Search Engine users tend to be the Organic results. A successful SEO campaign can help your website achieve these top rankings as well as be listed in the local and/or Sponsored results, doubling and even tripling your presence, depending on the SEO package you choose. At ICT Mentors We wish to fulfill each merchant and providers unique requirements. Doing so requires our experts to remain up-to-date and knowledgeable in the areas of Search Engine indexing, content page optimization, popular link structure design, and advanced “Page Ranking" techniques just to name a few. Properly combining and implementing these techniques and strategies provides our clients with high quality professional results.
Internet Search Engine users who find websites through the unpaid Search Engine listings are using Organic search. The pay per click advertisement listings are usually displayed to the top and to the right of the Organic search results. Pay per click advertising is also often referred to as Sponsored results. However, research shows that the most effective and preferential results of Search Engine users tend to be the Organic results. A successful SEO campaign can help your website achieve these top rankings as well as be listed in the local and/or Sponsored results, doubling and even tripling your presence, depending on the SEO package you choose.

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